Some example of idiot cosmetics packaging design


I believe that everyone must have the same feeling. Whe […]

I believe that everyone must have the same feeling. When using certain cosmetic packaging products, if it is inconvenient to use, or often malfunctions, it is a very troublesome feeling.

One time,  My friend bought a domestically-made facial cleanser that was very loud. When I first started using it, there was nothing wrong with it, but half of it was “tired and not loved” because of the bottle of this product. Hard and slippery, the rest of the facial cleanser is hard to squeeze out every time~

Friend Says: "Can you put the money for blowing water and advertising on the product and do the details?" Since then, friends have never bought other products of this brand.

Therefore, cosmetic packaging is very important!

Say the spray bottle. Cosmetic bottles used in the past, most of which are required to be poured out, and the wide-mouth bottles used in creams need to be applied by hand. The use of spray bottles as a packaging material for cosmetics, the first simplifies the steps of use, the second reduces the chance of secondary pollution of the product, and the third is more in line with the consumer's use requirements.

Just like the sunscreen spray that has sprung up in the past two years, it is favored by some consumers because of its advantages of easy use and uniform application. Of course, it is also related to the refreshing and non-greasy feel of the sunscreen spray product itself. However, the texture of the product and the cooperation of the packaging materials are the highlights of each product.

Products with different textures and different viscosities use different sizes of nozzles. For products with smaller viscosity, the nozzle diameter should be appropriately reduced to achieve better atomization.

In short, cosmetic packaging is no longer limited to the bearing and aesthetic level, the product experience is also very important, and the simplicity mentioned above is only one of them. The fun of packaging materials is also one of the directions of packaging development.